10 Must-attend Trade Shows in Germany - Brandíque
Find the best trade show for your business from our list of the Top 10 trade fairs in Germany. Don't miss the opportunity to grow your business!
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10 Must-attend Trade Shows in Germany

Trade fairs are the world’s largest gathering places for those who thrive on the business of consumer-goods. With thousands of attendees from retail industry and distribution channels, they are the places to discover new products, partners and suppliers, present your own brand and find out the latest news of your industry.

Three out of five of the world’s largest trade venues (judged by the availability of covered space) are in Germany,

Find the right trade show in Germany for your business, including date, location and links to the websites.




 Heimtextil, Nordstil and Ambiente are three fairs that every industry professional MUST attend, either as a visitor or an exhibitor. Why? In particular, startups and young innovators are in constant need of contacts and opportunities to show their products. These fairs put you in the right spot! Not only can you present yourself, but also enjoy browsing through the halls and checking out inventions of the big and even bigger names. Did I already mention that there are events specifically tailored towards companies like yours? See and be seen, come have a look!





International Fair for Home and Contract Textiles


Location:    Frankfurt am Main
Dates:         10-13 January 2017
Price:          Visitors  (in advance)  54,00 euro
Exhibitors  e.g. stand 2-sides open EUR 216.00/ sqm            (excl. additional fee and obligatory media package)

With over 60,000 visitors noted in 2014, Heimtextil is one of the leading global fairs for textiles and is held annually in Frankfurt am Main. From interior textiles and design to the trends like “upcycling”, this event attract exhibitors, visitors, industry experts as well as producers and manufacturers from five continents. The main focus of this event is home and household textiles and youth development in this sector. The show is reserved for industry professionals and press members.

Are you a startup? Find all you need to know

Also interesting is The Innovation Award for designers and architects that takes place annually during the exhibition. Manufacturers and designers present their products and are examined by the jury. In particular, design and technical attributes are the criteria for winning this competition.

As a designer and fashion retailer you should check out this blog that talks about Heimtextil, what to expect, deadlines for the “Young Creation Award: Upcycling” and the newest trends in textile industry.




Trends of Tomorrow for the North


Location:     Hamburg
Dates:          14-16 January 2017
Price:           Visitors  Season ticket (online) 13,00 euro
Exhibitors  e.g. stand rent 2-sides open EUR 73,– /sqm (excl. VAT)

Connecting tradition with current trends is the motto of Nordstil, the fair in northern Germany for new products in furniture, lifestyle, accessories, gifts and gardening. A great number of exhibitors come from Scandinavia to present the latest trends in consumer industry from their home countries. For buyers it offers a unique opportunity to select high quality, well designed, timeless items for their stores. New designers and young brands can use this fair as a chance to present their unique products to the industry and make first contacts with potential clients.

“Northern Lights – Manufactories and Design” is an event especially interesting for young entrepreneurs, small businesses and student graduates, who want to present their products to the audience.

Get the latest updates for the Nordstil fair on Twitter



Trade Fair Event

Location:     Frankfurt am Main
Dates:          10-14 February 2017
Price:           Visitors  Season ticket   (online)  52,00 euro
Exhibitors  e.g. stand rent 2-sides open EUR 287,00/sqm (excl. VAT and media package)

Fresh ideas, success stories, newest trends and creative atmosphere is the motto of the world’s biggest trade fair – Ambiente – that opens its doors annually to present visitors with the best from living and lifestyle, decoration accessories and fine dining. More than 136,000 visitors from the industry get inspired in three major areas of the fair: Dining, Giving and Living. Moreover, it is a great opportunity to present your latest product, find partners for your business as well as get noticed by influencers and investors.

Ambiente supports young designers through different events, especially Talents, an area of great attention for the latest innovations. As you surely noticed above, the stand rental is quite high and might put you off at first. By applying in the category Talents, not only can you get free space but also benefit from free PR activities, entry in catalogs and even more! Don’t miss this chance.

To get an appetite for what you can expect from this event and why you should save the dates on your calender, read this blog. Not only does it give great insights and reviews of previous year’s exhibition, it also features expert advice and celebrity stories, not to mention the great amount of products and latest trends presented throughout the year.



Twice a year, Berlin becomes the focus of attention for the fashion world. With over 200,000 visitors and 150 events around the Berlin Fashion Week, the capital has established itself as the fashion metropolis of Germany. These three events are, among others, particularly interesting for those who live for fashion, whether you’re a designer, retailer or other expert within this field. Don’t miss this opportunity.




International Fashion Trade Show


Location:     STATION-BERLIN
Dates:           17-19 January 2017

Premium Berlin is a fashion fair that takes place twice a year in Berlin during the Berlin Fashion Week.  Since 2003 Premium has been presenting brands in high-fashion on over 23,000 square meters exhibition space. The show is restricted to exhibitors, buyers, journalists and other industry professionals.



SEEK Berlin

Contemporary Fashion Trade Show


Location:         Berlin
Dates:             17-19 January 2017

Every year SEEK presents over 250 national and international labels for young, urban fashion and lifestyle products. Last year’s show included some cool upcycling ideas, like VEJA , sneakers brand that uses Tilapia fish skin as an upper material for their shoes. There are many more examples of genius ideas that enrich the world of fashion and get you into the mood for your next projects. Having a unique idea yourself? Let the world know, don’t miss this chance! The show is exclusively open to fashion trade professionals and press.


Selvedge Run

Tradeshow for Quality Menswear and crafted goods


Location:    Berlin
Dates:         17-19 January 2017


Selvedge Run is a fashion show that celebrated its debut in July 2015. This fair features menswear, accessories and shoes that have been carefully evaluated and chosen according to the quality, innovation and ethical aspects. In their own words: The Selvedge Run will celebrate, showcase and highlight brands, makers and artisans who do things in the best way possible. […] Brands with craft, brands with a narrative, ethics, brands with longevity designed into their wares and brands that are the antithesis of the fast fashion culture.



The market for shoes and accessories is constantly evolving, so what is the best way of finding out about the newest products? Visiting GDS, of course! More interested in the wedding industry? With TrauDich you can grab the attention of thousands of brides to be, book appointments and get featured on the fair’s website.



Global destination for shoes & accessories


Location:    Düsseldorf
Dates:          7-9 February 2017
Price:           Visitors  Season ticket (online in advance) free                  Exhibitors online registration here.

GDS is an event that is all about accessories and shoes and a perfect opportunity for brand designers to introduce their latest creation to retailers. The latter can order collection for the upcoming seasons for their shops. In particular, shoes are the center of attention at GDS. Read about Wrangler, Timberland and other established shoe brands in the magazine.

Do you need new contacts for your business? A great service offered by GDS is an online platform for contacts to distributors and shoe industry professionals. This service is easy, anonymous and free.




Germany’s biggest wedding fair


Location:     Düsseldorf, Frankfurt, Hamburg, Hannover, Köln, München, Stuttgart
Price:         Visitors

Held throughout Germany, TrauDich! fairs are the biggest exhibitions for brides and bridal shops looking to get inspired from over 5000 exhibitors. Style savvy people and professionals in this niche industry gather together to exchange opinions and latest trends, check out the competition and get a unique chance to show wedding dresses, accessories, shoes and make-up and hair accessories for the big day.



Do you know any other fairs that might be interesting for retailers and trade professionals? Let us know, since we are constantly looking for inspiration!



  • Brandíque | How to Pitch Your Product to the German Retailer
    Posted at 11:26h, 29 September Antworten

    […] Visit trade shows and use the exhibitors’ list published by fair organizers to find people who might be interested in your product. The key point is to recognize the right shops to target for your product instead of pitching it to every store owner you can find. The advantage of attending industry events is that you can engage in a personal face-to-face interaction with potential business partners. If people sympathize with you, they are more likely to invest their money into your brand since they’re going to be investing into you as a person as well. […]

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